Templates for automated follow up

Here are a series of communications that we have provided templates for you to edit that reflect your Brand Voice and style of your venue. Please copy, paste and edit the templates and submit them in the fields provided.

Happy Path

Suggested Email - Enquiry Received

Hi [First Name],

Thank you so much for enquiring about [Venue]. We’re delighted you’re considering us for such an important day.

[Venue] is [insert differentiating statement – e.g. an award-winning venue, recognised among the Top 50 boutique hotels in the UK, and loved by couples for our five-star service]. We’re proud to have been recognised with [insert accolade – e.g. 3 AA Rosettes for dining, or consistently outstanding reviews on TripAdvisor].

Creating unforgettable weddings is truly our passion. With a dedicated and friendly team, we offer a personal and bespoke service to ensure your celebration reflects your story perfectly.

I’ve attached our wedding brochure, where you’ll find an overview of the venue, along with options for intimate gatherings, off-peak celebrations, and exclusive-use packages.

Of course, nothing compares to experiencing [Venue] in person. A tour is the best way to get a true feel for the spaces, meet our team, and imagine your day surrounded by the beauty and charm of our setting. We’d love to welcome you for a personal show round – and we’ll have a glass of bubbly waiting for you on arrival.

👉 [Book your tour here]

We look forward to meeting you and helping you start planning a wedding day that’s

truly unforgettable.

Warm regards,
[Your Name]
[Venue Team]

Copy the suggested message above and edit to your preference.

Brochure Request Email *

Suggested SMS - Confirmation of Brochure Send

(5 minutes after brochure email sent)

Hi. I am the Virtual Assistant for [Venue]. Thank you for your enquiry. Just to let you know that we have sent you our brochure to your email address. Let me know if you didn’t receive it. Thanks

Copy the suggested message above and edit to your preference.

Confirmation SMS *

Suggested SMS - Follow Up (1 minute after 1st SMS sent)

Hi [First Name], I can help with checking dates, sharing packages, details on accommodation or arranging a tour of [Venue Name]. Would you like to look at a convenient date and time for a tour? Happy to help!

Copy the suggested message above and edit to your preference.

Follow Up SMS *

Suggested Email - Tour Confirmation

Subject: Your tour of [Venue] is confirmed – here’s what to expect

Hi [First Name],

We’re excited to welcome you to [Venue] for your personal show round on [Date/Time]

Please ask for [Venue Guide] when arriving at reception. I have attached directions for your convenience.

Here’s what you can look forward to:

· A guided tour of our ceremony and reception spaces

· Time to ask questions about packages, dining, and accommodation

· A chance to picture your special day here – with a complimentary glass of bubbly on arrival!

💡 Tip: Bring along any questions you have about your plans (guest numbers, ceremony style, or even favourite menu ideas). Our team will be on hand to help.

We can’t wait to meet you and show you how [Venue] could be the perfect backdrop for your wedding.

Warm regards,
[Your Name]
[Venue Team]

Copy the suggested message above and edit to your preference.

Tour Confirmation Email *

Suggested Email - T-7 Email (with tips)

Subject: Counting down to your tour – 7 days to go!
Hi [First Name],

Just one week to go until your visit to [Venue]! We can’t wait to welcome you.

To help you make the most of your tour, here are our Top 5 Tips when choosing a wedding venue:

1. Picture your ceremony & reception – does the space feel right?

2. Ask about flexibility with menus, timings, and décor.

3. Check guest flow – from ceremony to dining to dancing.

4. Explore accommodation options for you and your guests.

5. Most importantly – notice how you feel. The right venue should feel like “the one.”

See you soon!

Warm regards,
[Venue Team]

Copy the suggested message above and edit to your preference.

T-7 Email *

Suggested SMS- T-3 SMS

“Hi [First Name], just 3 days until your tour at [Venue]. We’re looking forward to welcoming you! Is there anything specific you’d like us to cover during your visit?”

Copy the suggested message above and edit to your preference.

T-3 SMS *

Suggested Email - T-1 Email

Subject: Tomorrow’s the day – your tour at [Venue]
Hi [First Name],

We’re all set to welcome you tomorrow at [Venue] at [insert time] for your personal show round.

We’ll have everything ready to help you imagine your special day with us. Don’t worry if you’re still working through ideas – this is your chance to ask questions and see what feels right for you.

See you tomorrow!
[Venue Team]

Copy the suggested message above and edit to your preference.

T-1 Email *

Suggested SMS - T-1 SMS

“Hi [First Name], just a reminder that your tour at [Venue] is at [insert time] tomorrow. We’re looking forward to welcoming you!

Copy the suggested message above and edit to your preference.

T-1 SMS *

Unhappy Path

Suggested Email - Chase Day 1

Subject: Let’s bring your wedding vision to life
Hi [First Name],

We’d love to welcome you to [Venue] for a personal show round – it’s the best way to see if it’s “the one” for your big day.

👉 Book your tour here [link]

Warm regards,
[Venue Team]

Copy the suggested message above and edit to your preference.

Chase Day 1 Email *

Suggested SMS - Chase Day 1

“Hi [First Name], just checking in – would you like me to help you find a date for a personal tour of [Venue]?”

Copy the suggested message above and edit to your preference.

Chase Day 1 SMS *

Suggested Email - Chase Day 3 + Video Tour

Subject: Can’t make it in person? Try our video tour
Hi [First Name],

If visiting isn’t convenient right now, why not explore [Venue] with a personal video tour? One of our wedding team will walk you through the spaces and answer your questions live.

👉 Book your video tour here [link]

Warm regards,
[Venue Team]

Copy the suggested message above and edit to your preference.

Chase Day 3 Email *

Suggested Email - Chase Day 5

Subject: See why couples fall in love with [Venue]
Hi [First Name],

Every couple has their own vision, but here’s what recent newlyweds said about choosing [Venue]:

· “The team made everything effortless.”

· “The setting was magical, and our guests are still talking about it!”

We’d love to create the same experience for you.

👉 Book a tour here [link]

Warm regards,
[Venue Team]

Copy the suggested message above and edit to your preference.

Chase Day 5 Email *

Suggested SMS - Chase Day 5

“If visiting isn’t convenient right now, we can arrange a personal video tour of [Venue]. Would this be a good option for you? ”

Copy the suggested message above and edit to your preference.

Chase Day 5 SMS *

Suggested Email - Chase Day 7

Subject: Wedding Dates are booking fast
Hi [First Name],

We’re seeing high demand for weddings in and dates are filling quickly.

If you’d like to secure your preferred time, the best first step is a tour.

👉 Book here [link]

Warm regards,
[Venue Team

Copy the suggested message above and edit to your preference.

Chase Day 7 Email *

Suggested Email - Chase Day 14

Subject: Still looking for the perfect venue?
Hi [First Name],

We’d love to help bring your wedding vision to life. If you’re still on the hunt for your dream venue, why not come and see [Venue] in person?

Even if you’re just starting out, a tour will give you a real sense of what’s possible.

👉 Book your show round here [link]

Warm regards,
[Venue Team]

Copy the suggested message above and edit to your preference.

Chase Day 14 Email *

Suggested SMS - Chase Day 14

“Hi [First Name], one final check in from us – would you like me to help you find a date for a personal tour of [Venue]?”

Copy the suggested message above and edit to your preference.

Chase Day 14 SMS *

Post Tour SMS